Rasha Joins act renewable
We are delighted to welcome Rasha Haidar to our team as a Marketing and Communications Consultant, marking an exciting new chapter for the company.
With a background in architecture and a passion for translating and visualizing intricate and technical disciplines into powerful and accessible messages for all audiences, Rasha brings a wealth of knowledge and experience to the team.
Based in Munich, Rasha first joined the team as a working student before taking on her now full-time role. Rasha shares that she “quickly recognized the incredible talent within the team and was inspired by their dedication and strong focus on innovation, with a clear roadmap for success.”
First motivated to work in the renewable energy sector after witnessing the significant impact that the construction industry has on our climate and overall wellbeing, Rasha brings expertise in communications, fundraising, branding, and marketing, that will equip her to drive the company’s mission forward.
It was following the devastating Beirut Blast, that she was inspired to launch an NGO for sustainable communities and awareness in Lebanon. She has since continued to deepen her understanding of energy systems and its incorporation into creative fields by taking on a Master’s degree in Healthy and Sustainable Buildings
Rasha shares that she “quickly recognized the incredible talent within the team and was inspired by their dedication and strong focus on innovation, with a clear roadmap for success.”
– Rasha Haidar, Marketing & Communications Consultant
Rasha’s primary responsibilities in her new role include leading on initiatives to strengthen the brand, developing strategies to make the transition to renewable energy more accessible, and creating marketing campaigns to grow corporate knowledge and engagement with renewable energy.
Her first accomplishment in her new role has been the launch of our new website refresh. Working closely with the sales team, Rasha took on a brand refresh project, giving our website a polished and updated look. Next up Rasha will be collaborating with the strategy team on enhancing the user experience, design, and process of act renewable’s innovative Transition Toolkit.
Understanding the importance of effectively communicating the company’s message to both clients and the wider public, Rasha is looking forward to enhancing the overall brand and marketing vision for act renewable. We are excited to have her onboard and to continue driving our mission.
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